http://work.keithweaver.com Keith Weaver Tue, 31 Jan 2012 20:45:56 +0000 http://work.keithweaver.com en http://work.keithweaver.com/Adamo-by-Dell http://work.keithweaver.com/following/work.keithweaver.com/Adamo-by-Dell Tue, 31 Jan 2012 20:45:56 +0000 Keith Weaver 88943 Client: Dell | Agency: Schematic | Role: Creative Director, Art Director of Photography (Design by John Ferguson) | URL: launch project PHOTOGRAPHIC ART DIRECTION <img src="http://farm4.static.flickr.com/3527/3235278166_b46a81bd9c.jpg" width="440" height="330" border="0"><img src="http://farm4.static.flickr.com/3524/3235278096_3b7a906429.jpg" width="440" height="330" border="0"><img src="http://farm4.static.flickr.com/3481/3234428051_429cda6e21.jpg" width="440" height="371" border="0"><img src="http://farm4.static.flickr.com/3358/3234427999_cef42dabc5.jpg" width="440" height="371" border="0"><img src="http://farm4.static.flickr.com/3385/3234427957_574bd061ea.jpg" width="440" height="440" border="0"><img src="http://farm4.static.flickr.com/3330/3235278044_2da5d42207.jpg" width="440" height="440" border="0"> PITCH CREATIVE <img src="http://payload.cargocollective.com/1/0/517/88943/delladamo_black_900.jpg" border="0" width="900" height="507" width_o="900" height_o="507" src_o="http://payload.cargocollective.com/1/0/517/88943/delladamo_black_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88943/delladamo_white_900.jpg" border="0" width="900" height="507" width_o="900" height_o="507" src_o="http://payload.cargocollective.com/1/0/517/88943/delladamo_white_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88943/delladamo_takeover.jpg" border="0" width="440" height="432" width_o="440" height_o="432" src_o="http://payload.cargocollective.com/1/0/517/88943/delladamo_takeover_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88943/delladamo_email.jpg" border="0" width="440" height="432" width_o="440" height_o="432" src_o="http://payload.cargocollective.com/1/0/517/88943/delladamo_email_o.jpg" align="left" /> FINAL CAMPAIGN MICROSITE <img src="http://payload.cargocollective.com/1/0/517/88943/site_A_900.jpg" border="0" width="900" height="516" width_o="900" height_o="516" src_o="http://payload.cargocollective.com/1/0/517/88943/site_A_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88943/site_B_900.jpg" border="0" width="900" height="516" width_o="900" height_o="516" src_o="http://payload.cargocollective.com/1/0/517/88943/site_B_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88943/site_C_900.jpg" border="0" width="900" height="516" width_o="900" height_o="516" src_o="http://payload.cargocollective.com/1/0/517/88943/site_C_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88943/site_D_900.jpg" border="0" width="900" height="516" width_o="900" height_o="516" src_o="http://payload.cargocollective.com/1/0/517/88943/site_D_o.jpg" align="left" /> http://work.keithweaver.com/Bridgestone-Superbowl-2012-Campaign http://work.keithweaver.com/following/work.keithweaver.com/Bridgestone-Superbowl-2012-Campaign Wed, 25 Jan 2012 17:55:48 +0000 Keith Weaver 2668185 For the 2012 Super Bowl, Bridgestone & The Richards Group came to Razorfish to help them create a suite of digital experiences and advertising to support their broadcast campaign "Performance Balls & Puck". Our goal was simple: effectively extend the campaign beyond broadcast through teaser spots, online advertising, and a Facebook experience. Client: Bridgestone | Agency: Razorfish | Role: Creative Director | URL: Facebook campaign site Youtube channel BROADCAST SPOT (created by The Richards Group) YOUTUBE SPOTS (created by Razorfish) FACEBOOK EXPERIENCE <img src="http://payload18.cargocollective.com/1/0/517/2668185/bs_fb_1_900.jpg" border="0" width="853" height="584" width_o="853" height_o="584" src_o="http://payload18.cargocollective.com/1/0/517/2668185/bs_fb_1_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/0/517/2668185/bs_fb_2_900.jpg" border="0" width="853" height="584" width_o="853" height_o="584" src_o="http://payload18.cargocollective.com/1/0/517/2668185/bs_fb_2_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/0/517/2668185/bs_fb_4_900.jpg" border="0" width="853" height="584" width_o="853" height_o="584" src_o="http://payload18.cargocollective.com/1/0/517/2668185/bs_fb_4_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/0/517/2668185/bs_fb_3_900.jpg" border="0" width="853" height="584" width_o="853" height_o="584" src_o="http://payload18.cargocollective.com/1/0/517/2668185/bs_fb_3_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/0/517/2668185/bs_fb_5_900.jpg" border="0" width="853" height="584" width_o="853" height_o="584" src_o="http://payload18.cargocollective.com/1/0/517/2668185/bs_fb_5_o.jpg" align="left" /> ONLINE ADVERTISING <img src="http://payload18.cargocollective.com/1/0/517/2668185/bs_banners2_900.jpg" border="0" width="853" height="528" width_o="853" height_o="528" src_o="http://payload18.cargocollective.com/1/0/517/2668185/bs_banners2_o.jpg" align="left" /> http://work.keithweaver.com/Turner-Resources http://work.keithweaver.com/following/work.keithweaver.com/Turner-Resources Fri, 20 Jan 2012 16:44:36 +0000 Keith Weaver 88959 Client: Turner | Agency: Schematic | Role: Creative Director (Art direction & design by Tim Smith & Stephanie Aron) | URL: intranet <img src="http://payload.cargocollective.com/1/0/517/88959/TR_Homepage_900.jpg" border="0" width="900" height="664" width_o="900" height_o="664" src_o="http://payload.cargocollective.com/1/0/517/88959/TR_Homepage_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88959/TR_NetworkLanding-2_900.jpg" border="0" width="900" height="783" width_o="900" height_o="783" src_o="http://payload.cargocollective.com/1/0/517/88959/TR_NetworkLanding-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88959/TR_NetworkLanding-3_900.jpg" border="0" width="900" height="782" width_o="1150" height_o="1000" src_o="http://payload.cargocollective.com/1/0/517/88959/TR_NetworkLanding-3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88959/TR_SearchResults_List_900.jpg" border="0" width="900" height="861" width_o="900" height_o="861" src_o="http://payload.cargocollective.com/1/0/517/88959/TR_SearchResults_List_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88959/TB_BrowseProducts_900.jpg" border="0" width="900" height="1110" width_o="900" height_o="1110" src_o="http://payload.cargocollective.com/1/0/517/88959/TB_BrowseProducts_o.jpg" align="left" /> http://work.keithweaver.com/We-All-Manual http://work.keithweaver.com/following/work.keithweaver.com/We-All-Manual Wed, 04 Jan 2012 18:42:40 +0000 Keith Weaver 2545332 Music video for Atlanta-based band We All featuring Marie Davon of Powerkompany. Client: We All | Role: Director/DP & Co-Belligerent with Mike Boutté & Tim Tewell | URL: Vimeo http://work.keithweaver.com/Coffee-Gets-Creative http://work.keithweaver.com/following/work.keithweaver.com/Coffee-Gets-Creative Thu, 11 Aug 2011 00:52:52 +0000 Keith Weaver 1846937 Short film for an AT&T pitch featuring Rattletrap Street Coffee, the best beverage van in Atlanta. Huge thanks to our creative allies Jen Blehm, Patrick Copeland, and Kristin Woodward for all their effort on this project. Client: Razorfish | Role: Creative Director, Co-DP with Mike Boutté | URL: Vimeo http://work.keithweaver.com/Light-Rising-for-W-K-Tokyo http://work.keithweaver.com/following/work.keithweaver.com/Light-Rising-for-W-K-Tokyo Thu, 30 Jun 2011 18:22:22 +0000 Keith Weaver 1666184 When we received W+K Tokyo's invitation to participate in the Hinomaru Project, we felt honored and challenged by the prospect of producing something in response to the catastrophic events of March 3, 2011. We questioned how does one create something appropriate and heartfelt for the people of Japan, that both acknowledged their suffering and loss, and paid homage to their history and flag. It needed to avoid sentimentality while expressing respect and kindness in the simplest form, much like a love letter from those of us in Atlanta, Georgia, to the survivors in Japan. In that, we found inspiration... Hinomaru represents the sun – the source of all light. Light is color, and color and light convey emotional realities that words and images fail to communicate. In the spirit of collaboration, we wanted to create something we would be proud to send to Japan that captured that spirit. We designed and produced a light painting exactly three minutes and eleven seconds long. Our goal was to tell the story of Hinomaru in a way that we hope will evoke hope, inspiration, balance and harmony. Just as the sun rises and falls, each new day brings a chance to heal and appreciate the wonder of life. And while nothing can erase the loss and sorrow resulting from the tragedy in Japan, perhaps we can take comfort in the beauty of light and color – and can look with hope on the new sun that rises each and every day. Mike Boutté, Michael Gibson, Daniel Soder and Keith Weaver Client: Wieden + Kennedy Tokyo | Role: Co-DP & designer with Mike Boutté | URL: W+K Tokyo blog http://work.keithweaver.com/Delta-pitch http://work.keithweaver.com/following/work.keithweaver.com/Delta-pitch Mon, 14 Feb 2011 03:22:36 +0000 Keith Weaver 88945 In 2009, Delta came to Schematic Atlanta to figure out the future of mobile for the company. At the time, Apple's App Store was less than a year old and Delta had zero presence on the platform. In less than a week, we came up with an approach for Delta to own the mobile space on iPhone that converged with their website and an interactive touch-wall for Atlanta's airport. Our idea centered around giving travelers a new way to experience their vacations and trips around the world with Delta by giving them utility and rich content to enhance their journey. By making Delta.com smarter & more customized to understand their core users and creating an iPhone app that was spatially and socially aware, we presented Delta with a new vision to becoming a better travel partner. For our pitch, we shot interviews with Schematic employees around the company in our Austin, New York, LA, and London offices asking them "What would you like to do on your mobile device when travelling with Delta?" Those answers became part of an idea video that we packaged up in a custom Delta/Schematic co-branded app with our pitch ideas and designs. The pitch was hand delivered on an iPod Touch which the client really loved. It was a really fun project and a huge success as it won Schematic a mobile account with Delta. Client: Delta | Agency: Schematic | URL: pitch WEBSITE CONCEPTS <img src="http://payload.cargocollective.com/1/0/517/88945/delta_900.jpg" border="0" width="900" height="507" width_o="900" height_o="507" src_o="http://payload.cargocollective.com/1/0/517/88945/delta_o.jpg" align="left" /> WEBSITE COMPS <img src="http://payload.cargocollective.com/1/0/517/88945/delta1_900.jpg" border="0" width="900" height="331" width_o="900" height_o="331" src_o="http://payload.cargocollective.com/1/0/517/88945/delta1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88945/delta2_900.jpg" border="0" width="900" height="331" width_o="900" height_o="331" src_o="http://payload.cargocollective.com/1/0/517/88945/delta2_o.jpg" align="left" /> IPHONE CONCEPTS <img src="http://payload.cargocollective.com/1/0/517/88945/delta3_900.jpg" border="0" width="900" height="490" width_o="900" height_o="490" src_o="http://payload.cargocollective.com/1/0/517/88945/delta3_o.jpg" align="left" /> IPHONE COMPS <img src="http://payload.cargocollective.com/1/0/517/88945/delta4_900.jpg" border="0" width="900" height="376" width_o="900" height_o="376" src_o="http://payload.cargocollective.com/1/0/517/88945/delta4_o.jpg" align="left" /> INTERACTIVE WALL CONCEPTS <img src="http://payload.cargocollective.com/1/0/517/88945/delta5_900.jpg" border="0" width="900" height="490" width_o="900" height_o="490" src_o="http://payload.cargocollective.com/1/0/517/88945/delta5_o.jpg" align="left" /> INTERACTIVE WALL COMP <img src="http://payload.cargocollective.com/1/0/517/88945/delta6_900.jpg" border="0" width="900" height="386" width_o="900" height_o="386" src_o="http://payload.cargocollective.com/1/0/517/88945/delta6_o.jpg" align="left" /> CONCEPT VIDEO http://work.keithweaver.com/Freedom-of-the-Seas http://work.keithweaver.com/following/work.keithweaver.com/Freedom-of-the-Seas Mon, 14 Feb 2011 03:22:21 +0000 Keith Weaver 88962 Client: Royal Caribbean | Agency: IQ Interactive | Role: Art Director, Designer, Animator | URL: launch project <img src="http://payload.cargocollective.com/1/0/517/88962/royalA_900.jpg" border="0" width="900" height="330" width_o="900" height_o="330" src_o="http://payload.cargocollective.com/1/0/517/88962/royalA_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88962/royalB_900.jpg" border="0" width="900" height="330" width_o="900" height_o="330" src_o="http://payload.cargocollective.com/1/0/517/88962/royalB_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88962/royalC_900.jpg" border="0" width="900" height="330" width_o="900" height_o="330" src_o="http://payload.cargocollective.com/1/0/517/88962/royalC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88962/royalD_900.jpg" border="0" width="900" height="330" width_o="900" height_o="330" src_o="http://payload.cargocollective.com/1/0/517/88962/royalD_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88962/royalE_900.jpg" border="0" width="900" height="330" width_o="900" height_o="330" src_o="http://payload.cargocollective.com/1/0/517/88962/royalE_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88962/royalF_900.jpg" border="0" width="900" height="330" width_o="900" height_o="330" src_o="http://payload.cargocollective.com/1/0/517/88962/royalF_o.jpg" align="left" /> http://work.keithweaver.com/Celebrity-com http://work.keithweaver.com/following/work.keithweaver.com/Celebrity-com Mon, 14 Feb 2011 03:22:20 +0000 Keith Weaver 93940 Client: Celebrity Cruises | Agency: IQ Interactive | Role: ACD/Art Director | URL: offline <img src="http://payload.cargocollective.com/1/0/517/93940/celebritydotcom3_900.jpg" border="0" width="900" height="380" width_o="900" height_o="380" src_o="http://payload.cargocollective.com/1/0/517/93940/celebritydotcom3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/93940/celebritydotcom4_900.jpg" border="0" width="900" height="380" width_o="900" height_o="380" src_o="http://payload.cargocollective.com/1/0/517/93940/celebritydotcom4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/93940/celebritydotcom5_900.jpg" border="0" width="900" height="380" width_o="900" height_o="380" src_o="http://payload.cargocollective.com/1/0/517/93940/celebritydotcom5_o.jpg" align="left" /> http://work.keithweaver.com/Century-360-Tour http://work.keithweaver.com/following/work.keithweaver.com/Century-360-Tour Mon, 14 Feb 2011 03:22:18 +0000 Keith Weaver 88967 Client: Celebrity Cruises | Agency: IQ Interactive | Role: ACD/Art Director | URL: Century 360° Tour <img src="http://payload.cargocollective.com/1/0/517/88967/celebrity_360_D_900.jpg" border="0" width="900" height="351" width_o="900" height_o="351" src_o="http://payload.cargocollective.com/1/0/517/88967/celebrity_360_D_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88967/celebrity_360_E_900.jpg" border="0" width="900" height="351" width_o="900" height_o="351" src_o="http://payload.cargocollective.com/1/0/517/88967/celebrity_360_E_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/517/88967/celebrity_360_F_900.jpg" border="0" width="900" height="351" width_o="900" height_o="351" src_o="http://payload.cargocollective.com/1/0/517/88967/celebrity_360_F_o.jpg" align="left" />