Celebrity Cruises came to IQ to develop an experience that would showcase the many destinations in the Mediterranean that the brand offered. The goal was to give people a view into the world of 9 cities throughout Europe and let them explore the many shore excursions offered by Celebrity.
We conceived an experience that achieved that goal through a website that relied on cinematic video, photography, and originally scored music that took users through a journey of Europe. We shot HD video, photography, and 360 degree panoramas for 4 weeks to capture all the content needed for the site. Our UX, creative, and development team then spent 6 weeks designing and building the experience.
It was an incredibly fun project with lots of challenges. But in the end, it drove a huge amount of traffic to Celebrity's main site and increased sales of the brands European cruise packages.
Client: Celebrity Cruises
We conceived an experience that achieved that goal through a website that relied on cinematic video, photography, and originally scored music that took users through a journey of Europe. We shot HD video, photography, and 360 degree panoramas for 4 weeks to capture all the content needed for the site. Our UX, creative, and development team then spent 6 weeks designing and building the experience.
It was an incredibly fun project with lots of challenges. But in the end, it drove a huge amount of traffic to Celebrity's main site and increased sales of the brands European cruise packages.
Client: Celebrity Cruises
| Agency: IQ Interactive | URL: launch project